Last Updated: September 4, 2024

This Privacy Policy describes how My Shop (the "Website," "we," "us," or "our") collects, uses, and discloses personal data when you visit myfeuerzeug.de (the "Website"), use our services, make a purchase there, or otherwise communicate with us regarding the Website (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, website visitor, or another person whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Website, update the "Last Updated" date, and take any other steps required by law.

How We Collect and Use Your Personal Data

To provide the Services, we collect information as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific purposes outlined below, we may use the information we collect about you to communicate with you, provide or improve the Services, fulfill any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Data Do We Collect?

The type of personal data we receive about you depends on how you interact with our Website and use our Services. When we refer to "personal information," we mean information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal data we collect.

Information We Collect Directly From You

The information you provide to us directly through our Services may include:

• Contact information, including your name, address, phone number, and email address.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information, including your username, password, security questions, and other information used for account security.
• Customer support information, including the information you include in your communications with us, such as when you send a message through the Services.

For some features of the Services, you may need to provide us with certain information about yourself directly. You may choose not to provide this information; however, this may result in your inability to use or access these features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Website and your account, including device information, browser information, network connection information, your IP address, and other information regarding your interaction with the Services.

Information Received From Third Parties

Finally, we may receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• Companies that support our Website and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide you with the products or services you requested to fulfill our contract with you.
• When you visit our Website, open or click on emails we send you, or interact with our Services or ads, we or third parties we work with may automatically collect certain information using online tracking technologies like pixels, web beacons, software developer kits, third-party libraries, and cookies.

All information we receive from third parties will be treated in accordance with this Privacy Policy. See also the section below on Third-Party Websites and Links.

How We Use Your Personal Data

• Provision of Products and Services. We use your personal data to provide you with the Services and fulfill our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, organizing shipping, facilitating returns and exchanges, and other functions and features related to your account. We may also enhance your shopping experience by enabling Shopify to sync your account with other Shopify services you may want to use. In this case, Shopify will process your data in accordance with its privacy policy and consumer privacy policy.

• Marketing and Advertising. We may use your personal data for marketing and advertising purposes, such as sending marketing and advertising messages via email, SMS, or mail, and showing you ads for products or services. This may include using your personal data to better customize the Services and advertising on our Website and other websites. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products under Article 6, paragraph 1 (f) GDPR.

• Security and Fraud Prevention. We use your personal data to detect, investigate, or take appropriate action regarding possible fraudulent, illegal, or malicious activities. If you choose to use the Services and register for an account, you are responsible for the security of your account credentials. We strongly recommend that you do not share your username, password, or other access credentials with third parties. If you believe your account has been compromised, please contact us immediately. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our Website for you and other customers under Article 6, paragraph 1 (f) GDPR.

• Communication With You and Service Improvement. We use your personal data to provide you with customer support and improve our Services. This is in our legitimate interest to be able to respond to you, provide you with effective services, and maintain our business relationship with you under Article 6, paragraph 1 (f) GDPR.

Cookies

Like many websites, we use cookies on our Website. Specific information about the cookies we use in connection with our Shopify store can be found at https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Website and Services (including storing your actions and preferences), conduct analytics, and better understand user interaction with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Website to better customize the Services, products, and advertising on our Website and other websites.

Most browsers automatically accept cookies by default. However, you can set your browser to remove or reject cookies through your browser settings. Please note that removing or blocking cookies may impact your user experience and may cause some Services, including certain features and general functionalities, to not work properly or be unavailable. Furthermore, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

How We Share Personal Data

Under certain circumstances, we may share your personal data for the purpose of fulfilling contracts, for legitimate purposes, and for other reasons that are subject to this Privacy Policy. These circumstances may include:

• With providers or other third parties that perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping).
• With business and marketing partners to provide you with services and advertise to you. Our business and marketing partners use your data in accordance with their own privacy policies.
• If you instruct us, request, or otherwise give us your consent to share certain information with third parties, such as to send you products or through your use of social media widgets or login integrations, with your consent.
• With our subsidiaries or otherwise within our corporate group, in our legitimate interest to conduct a successful business.
• In connection with a business transaction, such as a merger or bankruptcy, to fulfill all applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce all applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal data and sensitive personal data about users for the purposes outlined above under "How We Collect and Use Your Personal Data" and "How We Disclose Personal Data":

Category	Categories of Recipients
Identifiers such as basic contact details and certain order and account information	Providers and third parties that perform services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
Commercial information such as order information, purchase information, and customer support information	Business and marketing partners
Internet or other similar network activities, such as usage data	Affiliates
Geolocation data, e.g., locations determined through an IP address or other technical means

We do not use or disclose your personal data without your consent or for the purpose of inferring information about you.

With your consent, we may share personal data for the purpose of conducting advertising and marketing activities as follows.

Third-Party Websites and Links

Our Website may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or controlled by us, you should review their privacy and security policies as well as other terms of service. We do not guarantee or assume any responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information found on those websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without restriction on use by us or third parties. The inclusion of such links by us